Town Hall Meeting – Coalition for Better Ads & initiatives to support the Better Ads Standards
19. Februar, 15:00 - 17:00 - kostenlos

Die Coalition for Better Ads (CBA) ist ein Zusammenschluss weltweit agierender Firmen, um auf Basis von User Feedback und Verhalten eine bessere User Experience zu ermöglichen. Die „Better Ads Standards“ definieren zu vermeidende Werbeformen – wie etwa Overlays oder Werbeformate mit zu langen Ladezeiten. Google wird am 15. Februar im Chrome Browser starten diese Standards umzusetzen und die Ausspielung von Werbeformaten, die diesen Standards nicht entsprechen, zu blocken.

Der IAB Europe hat eine Reihe von Fragen und Antworten rund um das Thema Coalition for Better Ads und „Better Ads Experience“ Programm zusammengestellt, die weitere Einblicke geben. Das Town Hall Meeting am 19. Februar mit Greg Mroczkowski von IAB Europe und Jan Hardrat von Google soll Medien und Vermarktern Hintergrundinformationen zur CBA und deren Standards geben sowie Fragen zu Compliance und mehr beantworten.
Eckdaten Town Hall Meeting
Coalition for Better Ads and initiatives to support the Better Ads Standards

Datum: 19. Februar 2018
Ort: Wirtschaftskammer – Franz Dvorak Saal im Oktagon, Wiedner Hauptstr. 63
Beginn: 15:00
Ende: 17:00 mit anschließendem Networking & Snacks
Veranstaltungssprache: Englisch
Anmeldungen bis 12.02.2018 an administration@iab-austria.at


Agenda
Vortragende
Mag. André Eckert, iab Präsident & Geschäftsführer Russmedia Digital

Begrüßung
Greg Mroczkowski, Public Policy Manager bei IAB Europe The Coalition for Better Ads is a global cross-industry initiative to improve consumers’ experience with online advertising and attenuate the proliferation of ad blocking. In March 2017, the Coalition released the “Better Ads Standards” for desktop and mobile web that reflect consumer advertising preferences in European and North American and markets, along with the comprehensive methodology based on which research was carried out. The Coalition has now announced expeditious rollout of the voluntary “Better Ads Experience” Program in Q1 2018 for publishers to certify their compliance with the Coalition’s Better Ads Standards, while Google is launching a broader initiative to apply the Coalition’s Standards to all websites through its Chrome browser. The participants will be provided with the background information on the Coalition, its Standards and consumer-centric methodology, as well as initiatives to support the Standards and ways to ensure compliance.
Jan Hardrat, Publisher Solutions Specialist, Central Europe, Google Building better ad experience for users to sustain the free & open web – Google’s initiatives to help sustain the ad ecosystem focus on two key areas 1) the reduction of demand for ad blocking by busting annoying ads and 2) Addressing existing ad blocker usage through user education and alternative funding choices.

Vortragende

Greg Mroczkowski is Public Policy Manager at IAB Europe. He is responsible for ad blocking and liaises with the Coalition for Better Ads, which IAB Europe is a Board Member of. Greg also works on other policy aspects, including the policy advocacy strategy, economic research programme, and fake news dossier. Greg has previously worked with the European Advertising Standards Alliance and Federation of Direct and Interactive Advertising in Brussels, as well as for several NGOs on active citizenship projects. He holds MLitt in Politics from University of Dundee, UK & MA in Linguistics from University of Rzeszow, Poland.

Jan Hardrat deeply cares about a sustainable free and open web ecosystem. He works as Publisher Solutions Specialist, Central Europe at Google. In his role, he works on initiatives such as Ad Experience Report and Funding Choices, but also on programmatic advertising solutions, yield monetization and platform efficiencies. He studied at the University of Applied Sciences of Wedel & Nelson Mandela Metropolitan University – and holds a Master degree in Business Administration. Find more about Jan on Linkedin.
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Datum:
19. Februar
Zeit:
15:00 - 17:00
Eintritt:
kostenlos
Veranstaltung-Tags:
featured

Veranstalter

iab austria

Veranstaltungsort

Wirtschaftskammer Österreich
Wieder Hauptstraße 63
Wien, 1040 Österreich + Google Karte